Windows 10 users need to ensure that the option to allow Windows 10 to install apps downloaded outside the Windows Store is enabled.
If non-store apps are blocked by Windows 10, when you try to run the installer, the warning message displayed below (or similar) will appear:
To remedy this issue, click on the Start menu button and open the Settings app.
Navigate to Apps > Apps & features.
In the Choose where to get apps section, select the Anywhere option from the drop-down menu to stop Windows 10 from preventing programs from outside the Windows Store from being installed.
